Video advertising platform SpotXchange has partnered DoubleVerify to deliver additional safeguards against video ad fraud.

The company says DoubleVerify’s brand safety and fraud protection solutions will enhance ability to preemptively identify and combat fraudulent traffic. The new tools help block bot impressions from the company’s public marketplace, ensuring advertisers are only spending dollars on human impressions. DoubleVerify also provides an extra layer of insight and visibility into masked URL inventory, one of the greatest challenges facing programmatic media buying, giving advertisers more control over where their ads appear.

DoubleVerify chief executive Wayne Gattinella says the deployment will ultimately increase advertisers' confidence in digital media and help drive higher revenue for publishers.