Cxense has rebranded the Emediate ad server technology it bought last November, relaunching it as Cxense Display.

The company says the tool is designed specifically for publishers and effective for publications of all sizes.

The Emediate product – part of the Danish business acquired by Cxense in November – is unusual in that it is an integrated solution for display ads, video and mobile advertising, and includes in-screen measurements. It now integrates with Cxense’s Data Management Platform.

“When publishers can book ads for traditional display, mobile and video through one system, and then see how well they work, that’s a major advantage,” says Cxense chief executive Raman Bhatnagar.