Ad formats with names like The Beast and The Vandal are among print and digital campaigns to get you inspired in a new Fairfax Media showcase.

The Australian publisher wants to encourage advertisers to engage and inspire audiences using its multiplatform advertising and content solutions, connecting with its network of 13.2 million people each month.

The advertising solutions come to life in a video featuring innovative creative examples of custom rich media formats on desktop, smartphone and tablet, bespoke print executions (for BMW and Penguin) and engaging content campaigns (from South Australian Tourism Commission and Optus).

Fairfax commercial and marketing services director Tom Armstrong says the campaign provides inspiration for advertisers looking for innovative ways to reach our large and engaged audiences. "It is a fantastic showcase of the creative solutions we develop for advertising partners."

With the growing appetite from brands for content, Fairfax is establishing a position as a leading content solutions provider. "The 'Get Inspired' campaign provides a taste of the opportunities we offer advertisers to leverage the high quality, audience-relevant content we create," he says.

See http://www.adcentre.com.au/get-inspired/

Pictured: Basic positions are among a range of print options

On our homepage: The full-page tablet 'Commandment'