New speakers have joined the roster for WAN-Ifra's Audience Intelligence Summit in Kuala Lumpur next month.

To case studies from leading international media houses including the Huffington Post, The Times and the FT, the event will add some regional best-practices from SPH, malaysiakini.com, Kompas and Summit Media, who have just joined the programme.

Kompas will present their initiatives in print and on digital platforms for engaging with a younger audience while on the commercial side, Summit Media will share how they use a DMP to offer targeted advertising solutions to their customers.

Google also recently joined the programme and will offer a demo of their free analytics tools for improving audience engagement.

The event is being held at Connexion@Nexus, located at Bangsar South City, from July 14-15.

It will explore how media companies are currently using Big Data technologies and tools including analytics and DMPs to track users' data and produce actionable information for editors and advertisers.

The conference was close to being sold out last week but has been moved to a larger room. Close to 70 media executives already confirmed their participation.

Speakers include:

-Ben Whitelaw, Head of Community and Digital Development, The Times and The Sunday Times;

-Fai-keung Ng (pictured), Regional Director Southeast Asia, AT Internet;

-Jack Riley, Commercial and Audience Development Director, The Huffington Post;

-Kritsanarat Khunkham, Managing Editor, Die Welt, Germany;

-McKinley Hyden, Lead Data Analyst, Audience Engagement at Financial Times;

-Norman Goh, Social Media Editor, Malaysiakini.com;

-Daniel J Buenas, Deputy Head, Media Strategy and Analytics Division, Singapore Press Holdings; and

-Stephen Fozard, Project Director of WAN-Ifra's Global Alliance for Media Innovation.