Commercialisation of virtual reality is expected to provide a jump-start for haptics, the technology behind vibrating smartphones and game controller tension.

A new report suggests that the haptics industry will be worth US$2.8 billion by 2027.

James Hayward, a senior technology analyst at IDTechEx says the erratic start - in which the haptics industry had been short of prominent success stories - is about to change pace. "After the huge success that saw haptic actuators adopted ubiquitously in products like smartphones, the industry then suffered increasing commoditisation, high levels of competition and shrinking margins," he says.

The report, Haptics 2017-2027: Technologies, markets and players, says the technologies have now reached billions of electronics devices.

Hayward says the change from eccentric rotating mass (ERM) motors to newer linear resonant actuators (LRAs) has enabled some fresh growth, but even this has not significantly shifted the haptics hardware landscape, as similar players tend to control market share around both types of actuator.

The boom in interest around wearable technology brought new players and new interest. For example, smartwatches could have new haptics in the body of the device or even in the watch strap, apparel products should need actuators that are flexible with the textile rather than bulky motors, and so on. Again, this drove some more interest, but progress has been slower than many would've liked.

But he says, "after years of false starts", the virtual reality space is now offering the best opportunity for new haptics seen in more than a decade. "While VR itself is nothing new, widespread commercially available platforms have only hit the market in the last 12-18 months. This has been fuelled by billions of dollars of investment, with thousands of players involved including all the largest technology players in the world.

"Not only this, but all of the largest players in VR (Oculus, HTC and Sony today) have explicitly defined the existing haptics as a key opportunity for technology development in the future."

The ripples of this have been felt throughout the haptics industry. Fresh excitement, investment and announcements have begun to appear, and several companies that were looking increasingly down-and-out are resurfacing, Hayward says. "The challenges are still significant; maturity (read reliability, scalability and price-point) of many emerging haptics is still far from adequate for adoption, and worst of all, it's the same incumbent haptics (ERM motors and LRAs) that they'll have to replace. However, this time the requirements are different and the battle for adoption in the long term as this market grows is far from won."

Haptics 2017-2027: Technologies, markets and players includes detailed coverage of all of the technologies that are commercial today, or that will be commercial in the next decade. The report also contains an extensive section covering haptics in VR, detailing all of the major players, trends and developments in this space.

The report finds that the market for haptics in VR could generate an additional $500 million a year by 2022, as the first significant sector to reach these kind of hardware revenues since the smartphone a decade ago.

For more information see www.IDTechEx.com/haptics or email j.hayward@IDTechEx.com.