‘World Digital Media Trends’, and ‘Winning Mobile Strategies’ come as companion volumes from the group’s Shaping the Future of the Newspaper project.

The annual World Digital Media Trends includes data from 54 research partners that maps out the world’s media and advertising landscapes, media usage trends on different platforms, and their impact on the newspaper industry.

“As technology accelerates change, publishers today are tasked with making good decisions quickly, and this report aims to better inform those decisions,” says Martha Stone, director of the SFN project. Details are at www.wan-press.org/worlddigitalmediatrends

‘Winning Mobile Strategies’ provides case studies of how newspaper companies are making money from mobile today, and examines the new opportunities that are rapidly emerging.

As mobile telephones evolve into hand-held computers, newspaper companies are well placed to exploit the growing opportunities provided by mobile online access – which could prove to be a more effective way to reach news consumers than through traditional websites, the report says.

“Although each market around the world has its own variables, they all have one thing in common: each day, the number of people who cannot live without their mobile goes up,” says the report.

“Winning Mobile Strategies” is available exclusively to WAN-Ifra members, but executive summaries are available to members and non-members at www.wan-press.org/rubrique880.html