Goss has made its QR code-based GossRSVP media link service available globally for advertisers, publishers and businesses which want to create mobile media to engage consumers. The self-service subscription programme includes a media campaign creation dashboard, mobile-ready content and websites, a QR code generator, tracking metrics, a reseller model and opportunities for white label self-branding. Established by press maker Goss International, GossRSVP allows mobile phone users to interact with print and other media through simple two-dimensional QR barcode technologies. With an online subscription, an advertiser can create a campaign and place an automatically-generated 2D QR code in their print ad, signage, internet page or other media. Consumers then use their mobile phones to gain access to additional media created by the advertiser, such as coupons, pictures, videos and mobile landing pages. The advertiser gets campaign and consumer metrics, leading to an enhanced ROI. Because the global codes are non-proprietary, mobile users may choose to download any open market scanner application to their phone and use it to interact. From this month, existing and new GossRSVP customers can download direct SMS 2D QR codes for any promotion created. The media link service also has both direct SMS and http auto-generated 2D QR codes downloadable for use. All features are available at the ‘sign-up now’ link, but SMS messaging through GossRSVP is currently only available in the USA and Puerto Rico. GossRSVP applications can be used as is or they can be ‘white labelled’ and branded by the user. Integration of the technology with other business applications may be done via an API (Application Programming Interface) and custom applications. Goss says provisioning a custom short code for other countries will be considered based on volume and supporting partnerships.