Four international speakers will provide perspectives on their cross-media ad and production strategies at a two-day ppi Media event in Lübeck, Germany. The manroland workflow specialist is holding its tenth open days on June 14-15. Patric Schäfer (Saarbrücker Zeitung) will speak about the conditions under which the three sites of the Saarbrücker Zeitungsgruppe – Cottbus, Saarbrücken and Trier – switched to a central production workflow and, at the same time, introduced a new editorial and ad booking system. Another speaker, Stephan Puls (FAZ) will present the newspaper company’s strategy towards cross-media ad marketing, and provide information on their initial steps with a ppi ad space reservation solution for print, online and mobile. On the first day, Vineet Chawals from the ‘Hindustan Times’, India’s third largest daily, will focus on the future of the newspaper market and Edward Capaldi (‘Gulf News’) will offer participants an insight into the strategic positioning of the UAE newspaper. Other presentations will focus on outsourcing services, micropayment solutions and new product features. Three startup companies – Xnip, Geoflags and Redmatch International – will present business concepts for the media industry.