A vision of becoming more content-centric across print and digital has led US-headquartered Active Interest Media to streamline audience engagement and subscription systems.

The global enthusiast media company has implemented Lineup’s Amplio solution, allowing them to combine data consolidation, data-driven continuous marketing, subscriptions and billing capabilities for a more “joined-up” view of customers.  

A rollout of Amplio, ahead of adoption to all brands, has started with extensive data collection and analysis. From there, advanced customer intelligence and insight capabilities will be applied to improve AIM’s marketing programmes.

Chief executive Andrew Clurman said previously they had had to build specific necessary functionality into licensed software. “Other systems I have seen might be scalable across different industries, but do not have the specific application and business knowledge needed to understand a media organisation,” he said. “Amplio seems to be first that’s really purpose-built to combine all the functions we need, without needing a whole team of BI and data experts.”

Headquartered in Boulder, Colorado, AIM Media has a portfolio of brands including Anglers Journal, Popular Woodworking, Yachts International, Sail, Power & Motoryacht, Writer’s Digest, Log & Timber Home Living and Old House Journal. Its home and marine divisions also operate B2B platforms, online universities and retail events.

Pictured: Crusiing lifestyles from AIM’s Sail magazine