Four Swedish publishers have united to streamline advertising booking using a new online tool.

Schibsted, Bonnier News, Stampen Media and Mediekompaniet have teamed with Atex to deliver its self-service product Rialto, allowing media agencies to sell cross media group campaigns.

The unified platform enables agencies to check real-time inventory and pricing, and handle materials and creativity, storing past and future orders in a “one-stop shop”.

Rialto is based on Atex’s Cross-advertising solution and has been developed with media groups and agencies. By leveraging real-time integrations with calendars, formats and availabilities for each product, it enables agencies to book cross-product print campaigns, syncing the order and customer details with other systems.

The publisher's advertising system and production system as well as the agencies ERP systems will be automatically updated, removing manual tasks and risks of errors.

Pictured: The Schibsted office; the Rialto dashboard with one order selected