Footballco, which claims to be the world’s largest football media company, is to use Advendio’s advertising system.

The Salesforce-based OMS will support the global business with more accurate and insightful data. Footballco’s brands include Goal and local titles including Kooora (MENA), Calciomercato (Italy), Voetbalzone (Netherlands) and Spox (Germany), and are delivered in 17 languages.

Senior sales operations manager Jenny Hancock says the platform will increase efficiency and automation across users worldwide. “This is through their standard out-of-the-box functionality, connectability, and workflow capabilities.”

Head of finance Lukasz Wiecek says Footballco will implement the solution’s revenue calculation modules and expects to benefit from greater integration with their accounting system. “It appears to be fit for our purposes and is in line with our accounting policies, therefore I expect Advendio will be a good improvement for us.

“Information about open receivables will finally be made available to the sales department and direct costs like rebates and commissions will be captured to get a complete picture of revenue generated.”

For Advendio, the deal is an exciting opportunity to showcase its out-of-the-box solution in a well-respected global digital publisher. “Footballco will be a flagship customer for us in the UK market,” says EMEA & APAC regional sales manager Angus Dowie.