INMA has announced that former Gannett/USA Today Network editorial and audience development executive Amalie Nash will head up its new newsroom transformation initiative, with Sonali Verma leading its generative AI initiative.

The generative AI initiative has been created to help strengthen businesses through practical news media use cases. INMA says it will focus on GenAI cases in newsroom, advertising, and marketing context, looking at business efficiencies, revenue generation, data and product development.

Nash (pictured) also leads transformation efforts for the National Trust for Local News and is a coach for the Local Media Association. She spent 12 years at Gannett, most recently as senior vice president of local news and audience development.

Verma is a former Globe and Mail editor who moved over to the newspaper’s AI team. Prior to her 15-year tenure at the Globe and Mail, she worked at Bloomberg, CNBC and Reuters. She will be a visiting fellow at the Reuters Institute at Oxford this year, studying generative AI and the business of news.

INMA will continue its ‘readers first’, product & tech, and digital platform initiatives in 2024 under the leadership of Greg Piechota, Jodie Hopperton, and Australian Robert Whitehead, respectively.