Global professional services company Accenture has agreed to buy Jixie’s intelligent digital marketing platform and business in Indonesia.

The company says the acquisition will bolster Accenture Song’s marketing transformation capabilities, helping Indonesian businesses deliver “more efficient and effective marketing efforts for sustainable growth”.

Accenture Song is the firm’s tech-powered creative group.

Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a suite of monetisation and marketing growth tools via a robust advertising ecosystem that “connects publishers and brand owners with the ability to co-create solutions through reliable customer insights.”

Accenture says this transforms marketing from a fragmented process with limited control into a strategic priority, amplifying simplicity while safeguarding brand safety, consumer data and privacy.

Integration of Jixie’s platform into Song’s marketing capabilities will help clients optimise customer data effectively and efficiently into actionable insights.

Accenture Indonesia managing director Jayant Bhargava said Jixie’s solutions complemented their own technology expertise, providing “a winning proposition” for businesses.

“This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”

The Jixie platform provides publishers with monetisation tools such as ‘header-bidding’ solutions and performance marketing, to improve advertising returns.

Accenture Song Indonesia Joseph Tan says the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies. “Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience.”

Jixie is Accenture’s second investment in Indonesia following the acquisition of Romp, and a recent agreement to acquire Rabbit’s Tale in Thailand. Globally, they include ConcentricLife and Fiftyfive5.