INMA’s first product and tech masterclass will focus on creating engaging mobile-first news media sites.
The digital event takes place between March 14-21.
INMA’s product and tech initiative lead Jodie Hopperton says the masterclass has been created to answer some of the key questions around driving consumer delight and generating revenue. “Mobile websites have the highest traffic, but the question is how we give this product the attention it deserves,” she says.
Over the course of three weeks, the masterclass will dive into optimising the consumer’s mobile-first experience, zeroing in on the essential elements of making the best possible experience for consumers, including intuitive navigation, optimising for speed, clutter-free responsive designs, smart resourcing, and mobile-relevant data.
Opening the programme is a keynote by Karen McGrane (above right) a US-based partner in Autogram with clients including the New York Times, Condé Nast, Disney and Citibank.
Other contributors include Rodney Gibbs (senior strategy and innovation director at the Atlanta Journal Constitution, above left), GerBen van’t Hek (deputy editor in chief of Netherlands-based Holland Media),
Sasha Heroy (ad products and platforms executive director at the New York Times), Germán Frassa (digital strategy director of Spanish sports site Relevo),
Jens Pettersson (head of editorial development at NTM, Sweden), Grzegorz Krawczyk (chief product officer of Ringier Axel Springer Poland), and Oliver Reichenstein (founder and chief executive of Japan’s Information Architects).