A chatbot that solves HR problems is one of the ways India’s Times Group is harnessing AI to enhance efficiency and employee experience.

The internal chatbot, TiVA provides one-stop solution for HR-related queries, and complements a cloud-based attendance and leave system that allows employees to manage their schedules seamlessly.

In an INMA ‘media leaders’ blog, human resources director Amit Das tells of the ways in which publisher Bennett Coleman & Co is embracing technological agility, which he says is an essential move for Indian media companies.

Editorial teams use image-generative AI to revolutionise content creation, enabling the rapid production of high-quality visuals, “enriching our storytelling capabilities and setting new standards in media innovation,” he says.

“By integrating AI into our editorial processes, we not only maintain a competitive edge in the digital landscape but mark our way forward for a better tomorrow with excellent uses of AI.”

Das says adapting to the digital era requires more than just adopting new technologies: “It demands a shift in mindset, culture, and strategy.

“Technological agility – an organisation’s ability to swiftly and effectively integrate new technologies, processes, and practices – has become essential.”

In India, the stakes are particularly high, with its vast market offering unique opportunities and challenges.

“Indian businesses must navigate this complex landscape while facing global competition, operational inefficiencies, and the need for ongoing innovation,” he says.

Among key strategies for media companies are investing in the right technologies, encouraging agile management, fostering a culture of continuous learning, and building strategic partnerships.

Das says digital transformation can be disruptive. “Effective change management is crucial to ensure smooth transitions,” he says. “HR must communicate the vision and benefits of technological changes, involve employees in the transformation process, and provide support to help them adapt.”

He points to a a considerable skill gap in the Indian workforce regarding digital proficiency, requiring substantial investment in training and development. “Partnering with educational institutions and leveraging online learning platforms can help bridge this gap,” he says.

“While the journey may be challenging, a strategic approach – coupled with strong leadership and a collaborative ecosystem – can pave the way for successful digital transformation,” he says.

“The future belongs to those who are agile, innovative, and ready to embrace the digital revolution.”