INMA has urged registrations for the study tour programme which accompanies its World Congress of News Media in New York next May.

Participants will visit Advance Local (and sister brand Condé Nast), The Atlantic, Business Insider, Dotdash Meredith, Guardian USA, Reuters, the Scientific American and News Corp’s the Wall Street Journal.

The conference is being held from May 19-23.

INMA’s Marni Drew says the tours will feature some of the world's most influential newsrooms and media brands, and promises insights into brand power, newsroom impact and audience engagement in the heart of the world's media capital.

It’s an opportunity to learn how top brands build and maintain their identities in a crowded market; about newsroom approaches that drive engagement and foster trust; how to capture, retain, and grow audiences in today’s evolving media landscape.

Participants will also engage directly with leading editors, content strategists and innovation officers to discuss modern media challenges and opportunities.

“Step inside New York’s media powerhouses for a view of the industry you can't see anywhere else,” she says.

Pictured: The 48-storey Condé Nast building