A partnership with Sardegna Live sees Atex bring its AI-driven MyType CMS to the Sardinian news outlet and video production company.

Established in 2013, its focus is on the city’s cultural, anthropological, and historical richness while delivering 24/7 news coverage and professional video productions, earning itself a loyal and engaged audience.

Atex says the MyType CMS will bring new digital CMS capabilities, allowing the publisher to amplify its reach, enhance content creation, and foster deeper audience connections with their audience.

The CMS platform provides advanced tools for seamless content management and AI-powered features that streamline article creation, video integration and audience engagement.

Sardegna Live chief executive Roberto Tangianu said the technology would allow them to create a global network. “This ensures that even ‘small’ but highly interesting stories can find their strength in the world of international news,” he said.

Atex says the partnership will introduce new editorial products and audience-focused initiatives, including tools that enable readers to report news and actively participate in event coverage. Sardegna Live plans to leverage MyType’s capabilities to deliver highly personalised and engaging content while fostering stronger relationships with its readers.

Atex has announced new features in its Desk product including AI assistant integration, social posting, image watermarks and UI improvements. Support for common agency feeds is now included as standard, and there are configuration options for Prestige and Hermes.