AI & digital technology

A/B testing integrated in new EidosMedia solution

Feb 07, 2017 at 06:20 pm by Staff

Introduction of its new Cobalt solution has enabled EidosMedia to integrate A/B testing into the editorial process. Chief marketing officer Massimo Barsotti says the process o.... Read More

Deccan Herald, Prajavani opt for ppi's Content-X editorial

Jan 29, 2017 at 09:29 pm by Staff

Bangalore-based publisher of the Deccan Herald, The Printers (Mysore) has signed up to use ppi Media's Content-X editorial system. One of India's top ten English-language news.... Read More

SWM: Hands up... if you've got an exclusive!

Dec 13, 2016 at 11:48 pm by Staff

A classroom routine is paying dividends in Perth, where Seven West Media has brought its TV, web, weekday print and now Sunday newsrooms together."We're in the unusual positio.... Read More

Tracking and targeting in new digital CMS release

Nov 30, 2016 at 08:29 pm by Staff

Predictive analytics are part of a new content personalisation and targeting module introduced with the new version of Newscycle's Onset digital content management platform. I.... Read More

Browser-based CMS stitched into existing tech stack

Nov 21, 2016 at 05:55 pm by Staff

Instead of upgrading a legacy system or building their own, a Norwegian media group has integrated "best of breed" browser-based components with modules they wanted to keep. N.... Read More