Digital business

Selling advertisers the ‘haves’ that have news subs

Feb 26, 2024 at 02:57 pm by admin

With a claimed 62 per cent of Australians now signed up for news subscriptions, marketing group ThinkNewsBrands has updated its audience profiles to reflect their financial st.... Read More

Government probes companies’ power on TV apps

Feb 23, 2024 at 01:25 pm by admin

Tech companies’ market power, “unilaterally inserting themselves” between Australians and free news and other content, has come under scrutiny during a Senat.... Read More

Webinar Tuesday to launch AI Unlocked programme

Feb 23, 2024 at 10:25 am by admin

WAN-Ifra will launch its AI Unlocked programme on Tuesday in a webinar with Laurens Vreekamp of partner Fathm. The AI Unlocked programme and forum has been tailored for all.... Read More

Foxtel’s new bid for everyone’s streaming audience

Feb 22, 2024 at 11:33 am by admin

News Corp and its Foxtel partner Telstra are dealing themselves a new, bigger share of Australia’s streaming market with the launch of a fresh box modelled on UK experie.... Read More

Last Meta fund projects ‘set to make difference’

Feb 17, 2024 at 10:12 am by admin

Projects that put video, women in sport and non-English languages first have been prioritised in Meta’s third and last Australian News Fund shareout. Some 51 news publi.... Read More