Digital business

‘We’ll have it’: News shops for control of video production partner

Oct 05, 2021 at 11:07 pm by admin

After spruiking the benefits of branded content at an event last week, News Corp has gone further into the business with a controlling stake in full service video production c.... Read More

Atex separates business units to speed digital evolution

Oct 04, 2021 at 07:50 pm by admin

Systems developer Atex is to split its business into two units, focussing specifically on content and advertising. Marketing director Gian Camillo Vezzoli (pictured) will lea.... Read More

Dish subscribers underpin Foxtel’s IP-based streaming aspirations

Oct 01, 2021 at 09:19 pm by admin

An inaugural “strategy day” has presented the hopes and aspirations of Australia’s former pay-TV company Foxtel as it bids for a future from streaming as an.... Read More

INMA takes initiative on data-based ad sales

Sep 29, 2021 at 04:08 am by admin

A new INMA advertising initiative will focus on how to rejuvenate data and research-backed media advertising sales for a resurgent post-pandemic market. The announcement came.... Read More

New appointment in Mexico helps Roxen with ‘expected returns’

Sep 29, 2021 at 02:21 am by admin

From premium auto brand BMW to a role supporting Swedish software vendor Roxen… that’s the career move for new customer success manager Susana Cortés. Her.... Read More