Content & marketing

Politics and print win for Domani, but digital comes first

Apr 14, 2021 at 06:57 pm by admin

What’s a guy going to do when your sons sell your newspaper and it begins to be less ‘progressive’. That was the dilemma faced by Carlo de Benedetti after th.... Read More

AFP aims to build trust in PR

Apr 13, 2021 at 11:22 am by admin

Agence France-Presse has named Anne Boussarie to run its new MediaConnect subsidiary. To be launched in May, the platform aims to connect the information industry with compan.... Read More

Prince’s death still an event for time-stressed print

Apr 10, 2021 at 12:13 pm by admin

News of the death of Prince Philip ran Australia’s daily newspapers to the line, given the dependence some have on contract printing. News Corp metros used a variety of.... Read More

Optimising prices as you cash in on COVID's 'gift'

Apr 06, 2021 at 08:09 pm by Staff

A new INMA report explores smart subscription pricing for news media companies post-COVID. A pandemic-driven subscription surge and the rise of segmented approaches to audienc.... Read More

Questions and perspectives from Stockholm publisher's analysis

Mar 30, 2021 at 05:45 am by Staff

Patterns from time-related metrics are helping a publisher learn about its readers' preferences and habits. In an INMA Big Data post, Dagens Nyheter editorial data scientist a.... Read More