Content & marketing

Black Friday advertising surge puts print back in fashion

Nov 25, 2020 at 05:17 pm by Staff

Print is cool again at News Corp Australia, at least when there's 'Black Friday' advertising at stake. Having found its way Down Under, the American post-Thanksgiving shopping.... Read More

COVID-year 'science for the masses' mission goes global

Nov 25, 2020 at 02:17 am by Staff

A mission to bring science to a general audience has turned into a runaway global success for a small group of Australians. Appalled by the amount of pseudo-scientific informa.... Read More

Aussies and 'all-star' cast launch storytelling platform Alexander

Nov 24, 2020 at 06:50 pm by Staff

Alexander, a new digital storytelling platform launching today with an 'all-star cast' is the creation of Australian-born film producer Cameron Lamb. The app-based platform ha.... Read More

Licensed T Australia edition to launch in print

Nov 18, 2020 at 02:44 am by Staff

The New York Times says it will put "a unique lens" on Australian life and style when it launches a local edition of its T Magazine. The quarterly print magazine with a $14.95.... Read More

Melbourne readers boost audiences but Nine's two metro dailies lead

Nov 18, 2020 at 02:20 am by Staff

New Roy Morgan cross-platform audience figures put Nine Entertainment's Sydney and Melbourne metro dailies out front, followed by News Corp's Daily Telegraph and its Melbourne.... Read More