Content & marketing

France's PQR explains why 'you always win' with daily papers

Nov 01, 2020 at 07:13 pm by Staff

If your French is up to it, a TV commercial posted by the country's regional daily press association makes engaging viewing. The TVC demonstrates the role French regional dail.... Read More

Report explores money-making commerce options for newsmedia

Oct 22, 2020 at 06:46 pm by Staff

There's more to making money from content than simple e-commerce, with options including affiliate models and attribution marketing, a new report shows. Affiliate models send.... Read More

The industry award-winning campaign that tackled a killer

Oct 20, 2020 at 09:13 pm by Staff

Last year's dramatic campaign for Australia's Heart Foundation may have saved thousands of lives by spotlighting the country's worst serial killer. The award-winning News Corp.... Read More

Italy's 'instant' national paper creates split-level edits to drive paywall

Oct 14, 2020 at 07:08 pm by Staff

Launching a new national newspaper - at newsstands and online - during a full pandemic lockdown brought challenges and unique opportunities. Instead of the transitions from pr.... Read More

Guardian sets subscriber rates for new weekend app

Oct 07, 2020 at 07:13 pm by Staff

The Guardian is launching a subscription-based 'reimagination' of a weekend print newspaper, called Australia Weekend. Guardian Australia editor Lenore Taylor says it will com.... Read More