Content & marketing

FOMO page a magnet to help keep subscribers active

Nov 15, 2023 at 03:27 pm by admin

Keeping both new subscribers and existing ones active is the key to avoiding churn, so a Finnish publisher has added a FOMO page to keep both interested. Laura Tuomela, subsc.... Read More

ML model that arbitrates on free reads, boosts subs

Nov 15, 2023 at 01:08 pm by admin

A machine learning model at the New York Times boosts subscriptions by allowing non-subscribers a monthly read limit. The model – called the Dynamic Meter – sets.... Read More

Immersive print paper with no place for ‘hyperbolic chatter’

Nov 14, 2023 at 06:33 pm by admin

The ‘slow cooking’ approach to news – a new print newspaper from someone most associated with period dramas such as Howard’s End – is gathering a.... Read More

Meagher’s upmarket mag move a whole new Project

Oct 27, 2023 at 06:37 pm by admin

After more than 15 years driving News Corp Australia’s upmarket Wish NIM, David Meagher has emerged in a new role with another niche publication. He becomes managing ed.... Read More

Podcast contest resonates with knowledge-hungry students

Oct 18, 2023 at 12:10 pm by admin

Students who offer prayers and sweets to the goddess of knowledge during India’s Saraswati Puja festival, had an extra resource this year. The Times of India launched a.... Read More