Content & marketing

Media owners urge business 'advertise to avoid downward spiral'

Dec 08, 2019 at 11:35 pm by Staff

With bookings showing a disturbing downward trend, Australian media companies have launched a campaign to remind businesses why it's even more important to advertise when time.... Read More

Meanwhile, 'Cantonese confusion' takes Hong Kong to the UK

Dec 02, 2019 at 06:11 pm by Staff

English commuters could have thought they were in Hong Kong when a familiar news title turned up in Cantonese. Now a slick cover wrap to promote a new murder series set in the.... Read More

Local and entertainment subscribers lean to national papers

Nov 06, 2019 at 07:11 pm by Staff

Those who already buy entertainment on subscription are more likely to be bigger buyers of newsmedia, according to a study. America's NewsMediaAlliance says research at Minnes.... Read More

Gold stars in News promotion for Sydney's big race

Nov 04, 2019 at 11:30 pm by Staff

Gold foil and a hand-made pop-up leveraged the power of print in a five day horse racing promotion through News Corp's Sydney Daily Telegraph. The promotion with NSW Racing fe.... Read More

News struts diversity with inhouse awards

Oct 29, 2019 at 02:01 am by Staff

A list of finalists for News Corp Australia's 2019 News Awards gives an indication of the current breadth and diversity of the Murdoch outpost. The awards - now in their 15th.... Read More