Content & marketing

AI gets cool as bots handle little details and big data

Oct 09, 2019 at 02:58 pm by Staff

The theory and practise of artificial intelligence came under the microscope when a panel at WAN-Ifra's Berlin Publishing Days discussed the 'coolness' of AI and how it had be.... Read More

How The Economist faces today, and thrives

Oct 09, 2019 at 02:53 pm by Staff

A strategy of putting readers first is paying dividends for the venerable news magazine The Economist, described as a "views paper not a newspaper" by circulation head, Marina.... Read More

Taking a Polish girlie mag out with a bang

Oct 09, 2019 at 02:18 pm by Staff

We all know the story about the boss loving the product so much he bought the company: Ifra World Publishing Expo delegates heard a new take on it. A media company in Poland d.... Read More

NBA star's paper routine leads to a speedy shoe sellout

Jul 11, 2019 at 10:59 am by Staff

Newspaper fan Klay Thompson had fans queuing to buy newspaper subscriptions as part of a promotion based on limited edition shoes. Clippings from his favourite East Bay Times.... Read More

Sweet-talking readers leads to double-digit sales growth

Jun 18, 2019 at 11:45 am by Staff

Publishing giant ABP has been sweet-talking readers in a campaign which delivers the cha and the chitchat without the sugar. ABP One senior executive Anisha Datta says Sugar F.... Read More