Content & marketing

Mediacorp fits into Outbrain's audience jigsaw

Aug 07, 2016 at 08:32 pm by Staff

Singapore's 'other' major newspaper publisher, Mediacorp is to use Outbrain's technology to observe real-time data on content performance and drive deeper engagement. The comp.... Read More

AFP takes to the pool for swimming coverage

Aug 05, 2016 at 01:29 am by Staff

Ahead of the Rio Olympics opening tonight, news agency AFP has given details of the technology being used by its 185-strong editorial and technical team. A pioneer in the use.... Read More

Fairfax accesses ticket data, takes Playground formats

Jul 24, 2016 at 11:00 pm by Staff

Advertisers are promised access to more psychographic data and boosted cross-device capabilities following a partnership between Fairfax Media and the parent company of Ticket.... Read More

Partnership extends mobile-based venue publishing

Jul 15, 2016 at 12:17 am by Staff

Big data and analytics firm Invigor has teamed with Singapore-headquartered shopper engagement platform Sprooki to create a range of mobile-first functions for customers. The.... Read More

Blocking stories boosts subs, says News' Turner

Jul 07, 2016 at 08:00 pm by Staff

The bottom line of Victoria Turner's message is simple: "We needed to monetise our content," she says. "The good news is that people will pay for value."And from the mindset t.... Read More