Content & marketing

Nostalgia trip turns out to be big for bikkies

Jan 24, 2023 at 05:25 pm by admin

How do you tell if nostalgia for the past is strong enough to drive sales of an iconic biscuit brand? For The Hindu in Chennai, the solution was simple: take readers back in.... Read More

Work roles campaign hits home with Indian women

Jan 11, 2023 at 05:01 pm by admin

Priyanka Sharma, branded content senior manager (creatives) for the Delhi digital publisher, says women across a variety of industries began to share their organic stories on.... Read More

Engaging ears and eyeballs with AFR’s rich lists

Nov 30, 2022 at 06:14 pm by admin

Australia’s rich and powerful – and often young and beautiful – make compelling reading for national daily the Australian Financial Review. So much so the.... Read More

‘Re-engineered’ data shows news reaches almost everyone

Nov 21, 2022 at 12:00 am by admin

New readership figures from Roy Morgan for Australian publishers’ group ThinkNewsBrands show all but three per cent “engage with news” in some form or other,.... Read More