Content & marketing

Just show it: Animated Straits Times rethinks show-and-tell

Nov 02, 2022 at 06:55 pm by admin

Award-winning animation is restarting the clock for talented artists at Singapore’s Straits Times. Art editor Lee Hup Kheng says many traditional artists – illust.... Read More

Print refreshed and reinvented with Croation ‘pop-up’

Oct 31, 2022 at 06:42 pm by admin

Looking for a new format to address a difficult market, Hanza Media introduced a lifestyle-focussed newspaper printed on recycled paper. The first issue of GG Pop Up Paper wa.... Read More

Others – especially advertisers – can pay for newsmedia, most think

Oct 26, 2022 at 12:00 pm by admin

A US survey of newsmedia readers has found most think someone else should pay for it. And in a rare agreement among those polled, that “someone else” should proba.... Read More

Context the new route to reach users without IDFA

Oct 18, 2022 at 11:09 am by admin

As smart mobile tech puts the power back in the hands of the consumer, an old expression has evolved to become ‘context is king’. So says ResponsiveAds co-founder.... Read More

New audience awaits, but respect time and inboxes

Oct 18, 2022 at 10:33 am by admin

LinkedIn’s new newsletter feature is a great opportunity to grow new audiences, American City Business Journals’ Summer Moore says. In an INMA content strategies.... Read More