Content & marketing

Longer first dates help Berlin publisher over the conversion wall

Aug 10, 2022 at 07:48 pm by admin

A four-step approach helped a German publisher increase conversions in early subscription trials by ten per cent. In an INMA ideas blog, data scientist Marielle Egert and pai.... Read More

News’ Leary finds financial ‘sweet spot’ in comparison

Aug 07, 2022 at 12:28 am by admin

News moves into credit space with new comparison site News Corp is positioning itself between consumers and financial institutions with a new digital comparison site. Amid &.... Read More

Don’t ignore social commerce as platforms pitch the trend

Jul 27, 2022 at 11:57 pm by admin

As e-commerce and social media come together as social commerce, news media companies need to embrace the trend. In an INMA blog, advertising initiative lead Mark Challinor m.... Read More

Report urges don’t wake sleepers unless it’s important

Jul 24, 2022 at 03:41 am by admin

What do you do about the ‘sleepers’ on your website – let them keep paying or risk a cancellation when ‘waked’. A new report by subscription pay.... Read More

How SCMP Films takes Asian cultures worldwide

Jul 13, 2022 at 09:17 pm by admin

Hong Kong-based South China Morning Post is using video to bring Asian cultures to its international viewership. “When we hear from people across Asia who feel proud th.... Read More