Content & marketing

Promoting print still worthwhile as poll results beckon

Jun 20, 2022 at 12:08 am by admin

With second round election results due early next week, French regional Voix de Nord was making sure readers knew where to turn to for the news. Still roving GXpress caught u.... Read More

Trailblazing project wins young with music and heart-strings

Jun 15, 2022 at 11:04 pm by admin

The Outlaw Ocean Project – a journalism experiment supported by Australia’s Judith Neilson Institute – is among winners in this year’s Scripps Howard A.... Read More

Election puts younger readers’ paywall reluctance to the test

Jun 15, 2022 at 07:39 pm by admin

Research and a new working group helped Nine newspapers win younger subscribers, putting the theory into practice during last month’s federal election. Publishing audie.... Read More

Junior basketball launches News into community sport stream

Jun 11, 2022 at 09:02 pm by admin

News Corp Australia has announced plans for a grassroots sports channel to complement regional and metro mastheads. The KommunityTV streaming service expands a season-long pa.... Read More

How automating candy bars and ‘experiences’ boosted engagement

May 30, 2022 at 06:00 pm by admin

Now working with Dow Jones’ Wall Street Journal in New York, Mary-Katharine Phillips talks of the “huge transformation” member messages have undergone. Afte.... Read More