Content & marketing

Sellout Bangla promotion bridges platforms

Aug 30, 2021 at 07:47 pm by admin

A new bridge was the focus is a successful multiplatform campaign for Dhaka, Bangladesh-based daily Prothom Alo. Editor Matiur Rahman says an integrated newsroom was despatch.... Read More

ACM connecting with a ton of digital subscribers

Aug 27, 2021 at 07:38 pm by admin

Antony Catalano’s Australian Community Media is celebrating 100,000 digital subscribers, following year-on-year growth of 49 per cent. The executive chairman was ecstat.... Read More

Magazines ‘thriving’ as readers are forced to stay at home

Aug 25, 2021 at 08:08 pm by admin

New Roy Morgan readership figures show Australia’s magazine industry finding new audiences, with some segments growing readership. Food and entertainment, home and gard.... Read More

Half and half: How Australia’s national papers both grew readership

Aug 23, 2021 at 08:45 pm by admin

The first of Australia’s Roy Morgan Total News readership figures is out, and as usual, there’s something for everyone: It’s just the way you tell it. Readi.... Read More

Airline urges vax return to ‘life as we knew it’

Aug 23, 2021 at 06:34 pm by admin

After hitting the headlines with a hard line of vaccinating staff, national airline Qantas has launched an emotional TV campaign offering rewards to encourage Australians to g.... Read More