Content & marketing

It’s the way you tell ’em: FT’s Ebner on making newsletters work

Aug 04, 2021 at 10:31 am by admin

Newsletters need flavour and the character of the author to work best, according to the Financial Times’ Sarah Ebner. The UK publisher’s head of newsletters empha.... Read More

Cannes print ads sheet home creative impact

Aug 01, 2021 at 06:08 pm by admin

Ten Lion-winning newspaper, magazine and promotional entries serve to reinforce the message that used creatively, print media has impact nothing else can match. It’s ju.... Read More

Robust and exclusive, true crime readers ‘pay and stay’

Jul 29, 2021 at 10:18 am by admin

Crime pays, Australia’s News Corp says, affirming the value of exclusive multimedia crime content. Stephanie Algate, content amplification marketing manager on the publ.... Read More

Print ads beat Facebook ‘times over’, research finds

Jul 26, 2021 at 10:22 am by admin

A new study overseen by US-based Duane Varan shows that advertising on news platforms – including print – is more effective than Facebook or YouTube. Latest in th.... Read More

Brisbane 2032 times well for print media, beaten by boaties

Jul 22, 2021 at 10:22 am by admin

In the days when newspapers broke news, timing of the announcement that Brisbane had won the 2032 Olympic Games would have been just about perfect. Even now, for print media.... Read More