Content & marketing

Tweaked live blogs driving conversions for Nine’s metros

Jun 21, 2021 at 09:28 am by admin

Even though they’re in front of the paywall, live blogs have made up a quarter of conversion reads for Nine’s Sydney Morning Herald and The Age. Now deputy digita.... Read More

How UGC helps SCMP concentrate on unique explainer role

Jun 16, 2021 at 10:56 am by admin

With close to a billion mobile phone users in China, Hong Kong’s South China Morning Post is using its unique position to explain UGC to readers. Video director Mat Boo.... Read More

Value in curated feeds as teams battle to retain readers

Jun 14, 2021 at 01:44 pm by admin

Editorial and product teams need to work together to acquire and retain subscribers, Herald Sun digital chief Nat Bane says. In an INMA Digital Strategies blog, he points to.... Read More

After centuries of print history, it’s an Ella’ve a way to go

Jun 09, 2021 at 12:24 pm by admin

It would cut short the proud histories of dozens of newspapers, some of them dating to the nineteenth century, but it was also the opportunity of a lifetime. A “portfol.... Read More

How NLP suits content to sentiment and understanding

Jun 09, 2021 at 09:00 am by admin

A new brand marketing tool using natural language processing is delivering performance increases of up to 40 per cent. Timmy Bankole, associate director for digital operation.... Read More