Content & marketing

Positive results with pandemic promotions

May 05, 2021 at 12:57 pm by admin

Two Asian publishers with positive ideas to combat COVID are in the spotlight this week. One, Hindi publisher Naidunia’s Kuch Positive Karona – meaning ‘ple.... Read More

SA news site on target with partnered move into serious print

May 03, 2021 at 04:10 pm by admin

Contrarian is not a word Daily Maverick marketing manager Sarah Koopman uses lightly. But it fits the story of the South African news website that made the unusual path from.... Read More

Local Rag that gives back, celebrates 60 with a traffic-stopper

Apr 28, 2021 at 03:17 pm by admin

With the current focus on not-for-profit public interest news gathering, a local newspaper is celebrating six decades of doing just that, and as a major community fundraiser..... Read More

Jagran lifts spirits with focus on India’s health heroes

Apr 26, 2021 at 11:13 am by admin

As India reaches new pandemic crisis levels, Jagran New Media has been looking back on its celebration of the country’s health heroes. Health and lifestyle verticals bu.... Read More

Emma pensioned off as publishers move to Roy Morgan

Apr 22, 2021 at 10:34 am by admin

ThinkNewsBrands’s Emma metric is to be retired following a decision to have Roy Morgan oversee readership measurement. Effective July 1, the move brings an end to.... Read More