Content & marketing

How virtual wine-tastings found a surprise new market for Aftenposten

Sep 29, 2020 at 08:44 pm by Staff

After its wine-tasting event business tanked during the COVID-19 lockdown, Aftenposten found digital wine tastings attracted an unknown audience. In an INMA marketing blog, Sc.... Read More

How neuroscience reiterates the messages of marketing

Sep 27, 2020 at 09:44 pm by Staff

The traditional wisdom of there never being a second chance to create a first impression comes to mind with the comments of Diana Lucaci. In an interview with European promoti.... Read More

How staying focussed is delivering a subscriber boom for News daily

Sep 22, 2020 at 07:27 pm by Staff

Readership and subscriber engagement have boomed for News Corp metro tabloid the Herald Sun, just as its audience has been going through the world's toughest lockdown. In an I.... Read More

Above and beyond, drones take Reuters where humans can't

Sep 21, 2020 at 07:05 pm by Staff

News agency Reuters has told the story of its increasing use of drones to deliver images and footage, "going where journalists can't". In a company PR blog post, they tell how.... Read More

US research, HK case study in INMA's branded content report

Sep 16, 2020 at 06:46 pm by Staff

A new INMA report explains "why branded content fits today's advertising moment". Based on a survey of 40 US news organisations, Why branded content fits this advertising mome.... Read More