Content & marketing

Topic modelling helps publisher deliver what readers want

Aug 18, 2020 at 10:34 pm by Staff

Finding out what readers read, what keeps them coming back, and what inspires them to subscribe has been key to a project by Berlin-headquartered Funke Media Group. "We wanted.... Read More

eSummit: Engaging with quotes... and catching up with print subscriptions

Jul 22, 2020 at 06:56 pm by Staff

It's a long road ahead if you compare - as they do at Schibsted - digital subscriptions with print ones. But that's the course set by consumer business director Bård Skaar Vik.... Read More

Tall story sweetened by long chocolate wins record

Jul 15, 2020 at 01:15 am by Staff

Here's something you can't do with a digital screen: Splicing six double pages together, German tabloid BZ produced an infographic 2.35 metres long. The special print producti.... Read More

News Corp's 50-strong digital hit-list targets ACM and family-owned rivals

Jul 12, 2020 at 09:02 pm by Staff

Newspapers in Australia's southern states which have battled floods, bushfires, COVID-19 and the economic downturn this year now face a new challenge: News Corp fighting them.... Read More

A decade of cutting the buzzwords from global PR-speak

Jun 10, 2020 at 02:12 am by Staff

Australian expat Hamish Thompson has published his list of the most abused words and phrases from the tenth year of his Buzzsaw online tool. Located at www.thebuzzsaw.co.uk, i.... Read More