Content & marketing

How The Economist faces today, and thrives

Oct 09, 2019 at 02:53 pm by Staff

A strategy of putting readers first is paying dividends for the venerable news magazine The Economist, described as a "views paper not a newspaper" by circulation head, Marina.... Read More

Taking a Polish girlie mag out with a bang

Oct 09, 2019 at 02:18 pm by Staff

We all know the story about the boss loving the product so much he bought the company: Ifra World Publishing Expo delegates heard a new take on it. A media company in Poland d.... Read More

NBA star's paper routine leads to a speedy shoe sellout

Jul 11, 2019 at 10:59 am by Staff

Newspaper fan Klay Thompson had fans queuing to buy newspaper subscriptions as part of a promotion based on limited edition shoes. Clippings from his favourite East Bay Times.... Read More

Sweet-talking readers leads to double-digit sales growth

Jun 18, 2019 at 11:45 am by Staff

Publishing giant ABP has been sweet-talking readers in a campaign which delivers the cha and the chitchat without the sugar. ABP One senior executive Anisha Datta says Sugar F.... Read More

Rush to digital 'compromising campaign performance,' says study

Jun 13, 2019 at 04:31 am by Staff

Newsbrands continue to grow in effectiveness and act as an amplifier to other media in multimedia campaigns, according to a study of IPA Databank cases. Effectiveness expert P.... Read More