Content & marketing

DB's Comics for Change focus of the bare necessities

Nov 05, 2016 at 10:45 pm by Staff

The comics are light enough, but the subject of a new Dainik Bhaskar initiative is serious - responsible use of water, electricity and food. DB Group associate vice president.... Read More

Programmatic gives a boost to Australian billings

Oct 31, 2016 at 06:28 pm by Staff

Programmatic ad bookings have grown by a third in Australia, where digital advertising accounted for a fifth of newsmedia's $2.3 billion advertising billings. Annualised figur.... Read More

New ad ideas cooking in News' Future Media Lab

Oct 27, 2016 at 07:40 pm by Staff

It looks like a cross between a bar and a kitchen, and News Corp Australia certainly has plans to mix a cocktail of new ideas there. A collaborative workspace called the Futur.... Read More

Treat native advertising with care, report says

Oct 27, 2016 at 07:13 pm by Staff

News media companies expect sharp growth in native advertising revenues over the next two years, according to a new survey. But the report by INMA and the Native Advertising I.... Read More

'Unlearning' experience a winner for TheQuint

Sep 21, 2016 at 11:35 am by Staff

The way Ritu Kapur tells it, it's not the huge amount she and husband Raghav Bahl knew about video that drove the success of their TheQuint.com website, but what they "unlearn.... Read More