Content & marketing

How Seven West is scoring with its Olympics vision

Aug 17, 2016 at 01:35 am by Staff

Olympics Australian broadcast partner Seven West Media is "slicing and dicing" distribution channels in its presentation of 5000 hours of coverage. But head of digital content.... Read More

Mediacorp fits into Outbrain's audience jigsaw

Aug 07, 2016 at 08:32 pm by Staff

Singapore's 'other' major newspaper publisher, Mediacorp is to use Outbrain's technology to observe real-time data on content performance and drive deeper engagement. The comp.... Read More

AFP takes to the pool for swimming coverage

Aug 05, 2016 at 01:29 am by Staff

Ahead of the Rio Olympics opening tonight, news agency AFP has given details of the technology being used by its 185-strong editorial and technical team. A pioneer in the use.... Read More

Fairfax accesses ticket data, takes Playground formats

Jul 24, 2016 at 11:00 pm by Staff

Advertisers are promised access to more psychographic data and boosted cross-device capabilities following a partnership between Fairfax Media and the parent company of Ticket.... Read More

Partnership extends mobile-based venue publishing

Jul 15, 2016 at 12:17 am by Staff

Big data and analytics firm Invigor has teamed with Singapore-headquartered shopper engagement platform Sprooki to create a range of mobile-first functions for customers. The.... Read More