US community newspaper and multimedia publisher Swift Communications has signed with DTI to put all it content, circulation and advertising systems on the company's Cloud ‘software-as-a-service’ platform.

Swift has news media properties in six western states, and will make immediate use of DTI’s ContentPublisher to improve operational and digital workflows for its 34 publications and websites, and many special sections.

Existing DTI circulation and advertising solutions will also move to the cloud.

The content system will give Swift an enterprise-wide unified system for print and digital multichannel publishing, unusually integrating Adobe InDesign and InCopy.

Corporate production director Jim Hemig says the changes will help Swift achieve technology-based business goals through a new business model: "We are doing business differently today than yesterday,” he says.

“We needed a unified print and digital system. We are now web-first and making social media integration a high priority.

"Information is being packaged differently and we need to concentrate on engaging our audience and delivering targeted content the way they want to receive it. By having all of our systems in DTI Cloud will benefit us in so many ways.

DTI’s Americas sales vice president Dan Paulus says Swift is also building a strategic business platform: “The flexible digital infrastructure will enable them to focus on deeper audience engagement and pursue new digital revenue. In addition, they will increase their competitiveness across all markets by always having the very latest version of each solution.”