A new DTI logo and tagline are central to a digital branding strategy which builds on history while looking to the digital future, the company says.

In addition to a new black and gold logo, the tagline ‘digital all ways’ supports three strategic themes – digital audience engagement, digital revenue expansion and digital cost performance.

“Thirty years ago, we trademarked the name 'Digital Technology International' for our young new company," says chief executive Don Oldham. “It’s exciting to me that our name has become ever more relevant over time – today 'digital' has become a standard expression for the future of news media, and many other industries as well.

“For a long time, we became known by our acronym, DTI. But we have always been digital, and with our new branding we want to reclaim our well-earned digital identity as providers of the digital solutions that are helping transform the industries we serve.”

The new logo and branding themes will be visible in all of the company’s corporate and marketing communications including its completely redesigned website, going live this week.

“As our publishing customers look to transform and grow their businesses with a digital strategy, we have digital solutions to deliver digital audience engagement, revenue expansion and cost performance,” says Oldham. “That’s why we’re calling it digital all ways!”