Atex has installed its first advertising system for a Chinese customer at ‘Jin Wan Bao’ evening newspaper in Tianjin.

The 900,000-circulation daily is using  the system to control advertising processes from order-entry to placement and billing, eliminating manual processes.

As a result, the publisher has been able to reallocate employees to concentrate on more demanding tasks, leading to a reduction in revenue from mistakes in billing and production.

‘Jin Wan Bao’ project manager Zheng Wei says the installation has significantly simplified workflow in advertising: “Now many manual tasks have been cut and proofreading, which is done by the system, can now easily detect errors made in the manuscripts.”

Customer service is also improved as a result of the single view of customer information related to activity history, contract terms, relationships with multiple agencies and reports. Information updates in real time, giving employees greater confidence.

Atex Asia chief executive Jerome Laredo says this is the first time the company has installed an advertising system in a Chinese environment. “Both teams worked together to make this a success, and I am very pleased that management is seeing improvements in the workflow process.”

Published by Jin Wan Newspaper Media Group, Tianjin, ‘Jin Wan Bao’ one of the country’s top ten newspapers, with advertising revenue among the top three evenings at RMB 500 million.