German web viewing, register and control systems maker eltromat has upped its presence in the region with the establishment of a Melbourne office.

Paul Garside takes responsibility for sales in Australia, New Zealand and Indonesia, as part of a strategy to increase market presence in Australasia and to expand international sales.

An Australian national, Garside has 29 years experience in printing and packaging starting as a flexo and gravure printer at Wrightcel in Melbourne.

In 2000, he moved into sales as a product manager covering products including Windmoeller & Hoelscher, Daetwyler and BASF plates.