KBA has consolidated its position in the fast-growing Brazilian market by taking over its distributor.

A new sales company, Koenig & Bauer do Brasil has been formed in Sao Paulo following KBA’s acquisition of a majority stake in former sales agency Deltagraf Representações Comerciais.

Establishment of the new Brazilian subsidiary follows the foundation of KBA Latina SAPI de CV based in Mexico City last August, to serve Mexico, Venezuela, Colombia, Ecuador, Peru and Bolivia.

KBA says it aims to expand its position in the growth market with the investment in sales and service. “The change of name also signals a long-term commitment to the customers there,” says KBA sales director Jan Drechsel. “It is our goal to continually strengthen our presence in Brazil.”

Deltagraf took over all sales and service activities for KBA web presses in Brazil six years ago, and added sheetfed presses in March 2009. The company has since been very successful in both segments.

Among customers is Oceano und Editora Abril which prints on several 16 and 48-page Compacta commercial presses as well as single-width Comet newspaper presses. In addition to sheetfed users including Brasilgrafica and Atualcard, Deltagraf has also landed further contracts with some other major printers including Emibra, Rosni and Grafica Rami.

Dreschel says KBA do Brasil will continue to expand its service network step by step, and will will also offer service support to Argentina, Chile, Uruguay and Paraguay. Managing director Luiz Cesar Dutra has over 20 years of experience in the graphic arts industry. Service manager Sigfried Köstlein, sales manager Lincoln Lopez, finance director Fernando Maia and a 20-man team are on hand to assist.

Pictured: KBA deputy president Dr. Axel Kaufmann (right) with Deltagraf managing director Luiz Caesar Dutra and KBA sales director Jan Drechsel