VirtualCom technology drives Miles 33’s new GNXpedio mobile platform, designed for both digital-first and print-first workflows.

As a component with the company’s GN4 CMS, content delivered to smartphones, tablets, HTML5 sites and smart TVs can be protected via built-in e-commerce engine. A timed, free access period can be offered to casual readers, who can then be prompted with purchase options including period and single copy sales of a virtualised newspaper.

Subscriptions management is platform independent and functions across all devices, enabling users who purchase a subscription on their iPad to access the content with an Android smartphone or on their PC and browser, using the same account.

Content can be presented as a virtual newspaper, using flip-page renditions of a printed product, or in a white labeled newsreader app showing sections and scrollable articles. A white label concept allows publishers to create apps under their own publishing brand.

Back-office management and set-up is done in a browser interface and provides total control over sales, subscriptions, user accounts, publication channels and pricing. The smartphone and tablet apps are location-aware and user information is also captured when purchasing single copies or subscriptions.