Fifteen into three will go under Potsdam systems ‘treaty’

Nov 16, 2011 at 05:40 pm by Staff


A leading German regional daily will reorganise its news operations with EidosMedia’s new-generation editorial platform, the company says.

Based in Potsdam, the ‘Markische Allgemeine’ serves a large area of the Brandenburg region where it is the largest subscription daily. As part of a strategic reorganization of its newsroom operations, the paper has decided to adopt EidosMedia’s Méthode multiple-media editorial and publishing platform.

“Our readership covers a very wide geographic area,” says Peter Asmussen, Märkische Allgemeine’s general manager. “We currently publish 15 different print editions with a significant amount of local content. We expect Méthode to streamline that process and make it more efficient.”

At present local content is paginated in the 15 area offices that make up the paper’s presence in the region. Méthode’s multi-edition management will provide a shared planning space accessible from the central newsroom and all other news sites. Page makeup will be carried out by three regional desks, freeing local offices to concentrate on news-gathering.

The Méthode platform will serve 160 staff in the central Potsdam newsroom and local offices. It will create a single editorial environment to replace a distributed Atex Hermes system.


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