New Miles 33 advertising software provides the ability to book radio and TV slots, as well as improved customer relationship functions including cloud-based integration.

Features in the new advertising and financial systems enable media houses with multiple ad channels to package orders for all media types into a single order and bill with a single invoice. Radio and TV specific attributes such as time slots and duration can now be booked in the same interface as for online and print ads.

Interfaces for Salesforce.com, SugarCRM and Microsoft Dynamics extend the already cloud-enabled Miles 33 ad solution, to third party CRM tools. Additional functionality has also been added to customer management abilities, including new HTML email templates, web address management, email verification and enhancements to sales team management.

Canvassing features provide more customer information for sales staff and canvassers and a customer focus report provides a historic overview of a customer's activity.

Chief executive Michael Moore says the release significantly enhances the ability to manage customers and sell multi channel advertising: “The results come from working closely with all our customers,” he says. “This feedback is essential in ensuring media companies have the revenue building tools they require to improve their competitiveness in this multi-media market place.”

UK-headquartered Miles 33 is backed by private equity firm European Capital, and has offices in Melbourne and Kuala Lumpur as well as the UK, Italy, USA and Brazil.