Indian IT and product engineering services company MindTree is partnering with web app platform provider Netbiscuits to develop and deliver ‘reusable solutions’, templates and development methodologies for its customers.

A Netbiscuits says trends suggest consumers accessing an increasing variety of services via their mobile devices. The proportion of US adult mobile phone owners who access the mobile Web at least daily rose from four per cent in 2007 to one third last year and is expected to increase further. This behaviour is influencing almost all industries to actively target mobile as a preferred channel of engagement with their customers and consumers.

MindTree delivers IT solutions to enterprises through a globally distributed model, and will be able to bring similar capabilities to enterprises.

"The growing adoption of smartphones across the world is turning mobile web into everyone's window to the internet," says MindTree mobile technology solutions vice president Balaji Krishnan.

“To reach consumers across the globe via mobile, brands need technology solutions that deliver a reliable and consistent web user experience over a variety of devices. They also need globally scalable mobile application delivery services to build, maintain and operate their high quality mobile web properties.”

He says Netbiscuits' mobile web platform will enable them to ramp-up mobile channel initiatives and maximise investments.

Netbiscuits chief executive Michael Neidhoefer says his company’s technology and expertise will bring MindTree scalability and sustainability to grow their business.

Netbiscuits recently released Tactile, an HTML5 framework that uses web standards to enable creation and delivery of touch-enabled mobile web experiences for smartphones and tablets. It delivers more than 9.6 billion pages per month and supports more than 27,000 mobile sites and apps globally.