KBA has revamped its website to make it more interactive and user-friendly.

Designed with dresden agency queo, the new site responds to changes in user behavious with clearer structure, less text and more dynamic, automatic links to detailed background information.

Individual pages automatically adjust representation and navigation to the output device being used, whether smartphone, tablet or desktop. Design has been streamlined "without time-consuming frills", content revised and options for online contact made more direct and more purposeful.

Product pages are supplemented by user reports and videos, and a glossary function explains technical terms by mouseover.

The new website at www.kba.com in German and English covers the holding company and subsidiaries including KBA-Digital & Web Solutions, with brief presentations and links for manufacturing subsidiaries and marketing companies in Europe, the USA and China which are published in their own local languages.